"First Time" is singer Robin Beck's first significant chart hit, released in 1988. It was originally recorded for a Coca-Cola commercial in 1987, and was released originally in the United States on January 31, 1988, and subsequently released as a single. The single was released in the UK in October 1988 and climbed to No. 1 and spent three weeks there in November and December 1988, spending 14 weeks in total in the UK Singles Chart.
At that time, in 1988, the song was covered in a Spanish version for the Latin American Coca-Cola campaign by Mexican singer Rocío Banquells, under the title "Primera Vez", released on her album "En El Alambre". This version became #1 for several weeks in most of Spanish language territories.
In 2003, the song was covered by Unique who achieved a minor success in Switzerland.
In 2006, Sunblock, an electronic music group from Sweden recorded a cover of the song with Robin Beck for their second single and it became their second Top 10 hit, charting at #9 on the UK Singles Chart (see 2006 in British music).
- Category: 1988 singles
- Category: Dutch Top 40 number-one singles
- Category: European Hot 100 Singles number-one singles
- Category: Irish Singles Chart number-one singles
- Category: Number-one singles in Austria
- Category: Number-one singles in Germany
- Category: Number-one singles in Norway
- Category: Number-one singles in Switzerland
- Category: Robin Beck songs
- Category: Rock ballads
- Category: UK Singles Chart number-one singles
- album: Trouble or Nothin'
- genre: Soft rock
- musicalArtist: Robin Beck
- musicalBand: Robin Beck
- performer: Robin Beck
- record label: Mercury Records
- record label: Metronome Records
- recordLabel: Mercury Records
- recordLabel: Metronome Records
- releaseDate: 19881014